YouTube reduces push notifications for unengaged subscribers

YouTube reduces push notifications for unengaged subscribers

The change is designed to prevent inactive audience members from getting overwhelmed and unsubscribing altogether.

YouTube revises push notification system to limit alerts for inactive subscribers

YouTube has announced changes to its push notification system, introducing new measures that will limit alerts sent to subscribers who have shown little to no recent engagement with a channel. The update applies to users who have selected the “All Notifications” bell setting. Going forward, YouTube will stop sending mobile push notifications to subscribers it classifies as inactive, while continuing to deliver updates to their in-app inbox. An “…