US EditionYouTube makes World Cup deal with FIFA that lets broadcasters show parts of games live
FIFA and YouTube's deal allows approved channels to stream first 10 minutes of matches and select full games, plus access extended highlights and archives, enhancing global fan engagement.
- FIFA and YouTube announced a "game-changing partnership" on Tuesday that allows rights-holding broadcasters to stream the first 10 minutes of World Cup matches live, designed to attract young viewers toward traditional broadcast channels.
- For the 2026 World Cup co-hosted by the United States, Canada, and Mexico, FIFA will grant a "global cohort of YouTube creators unprecedented access" throughout the 104-game tournament.
- FIFA also pledged to share its World Cup archive on YouTube, while broadcasters "will be able to stream a select number of matches in full on their YouTube channel, engaging global audiences and promoting where to watch more of the competition," FIFA said.
- England will have part of their matches available to watch on YouTube as Thomas Tuchel's team aims to end 60 years of hurt, beginning their campaign against Croatia.
- YouTube was a lower-tier sponsor at the 2022 World Cup in Qatar, where a prior deal promised "creators will be on the ground capturing amazing behind the scenes content of the FIFA World Cup.
21 Articles
21 Articles
The Independent
The Independent (US)YouTube and Fifa strike ‘game-changing’ World Cup streaming deal
Fifa announced on Tuesday that they have agreed a deal with YouTube for this summer’s World Cup
Editorial Deportes, 17 Mar (EFE).- FIFA announced this Tuesday an agreement that called YouTube a “historic” “preferential platform” of the 2026 World Cup, to be held between June 11 and July 19 in the US, Mexico and Canada, with the aim of expanding the global reach of the tournament. The alliance will allow audiovisual rights holders to use their official channels on YouTube to offer content such as expanded summaries, unpublished images, shor…
Associated Press News
YouTube makes World Cup deal with FIFA that lets broadcasters show parts of games live
YouTube has made a World Cup deal with FIFA that lets rights-holding broadcasters stream game action live on the video platform that offers global access to young viewers.
Televisions with World Cup rights will be able to offer content, including matches, through their platform channels.
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