“You’re changing the captain of the Titanic after it’s hit the iceberg” My latest focus groups

“You’re changing the captain of the Titanic after it’s hit the iceberg” My latest focus groups

Lord Ashcroft KCMG PC is an international businessman, philanthropist, author and pollster. For more information on his work, visit lordashcroft.com My latest focus group took place in Croydon, Crawley and Reading, where we heard from 2024 Labour voters in the market for an alternative, and former Conservatives weighing up switching to Reform UK. Reform UK funding stories were the most memorable recent political news items for many of our partic…

“You’re changing the captain of the Titanic after it’s hit the iceberg” My latest focus groups - Lord Ashcroft Polls

My latest focus group took place in Croydon, Crawley and Reading, where we heard from 2024 Labour voters in the market for an alternative, and former Conservatives weighing up switching to Reform UK. Reform UK funding stories were the most memorable recent political news items for many of our participants. The details were often hazy, and people often muddled up the Channel 4 sting, the £72 million donations and the £5m gift to Nigel Farage. Som…