"You Have to Adapt": Chocolate Maker, cheesemaker... They Rely on Social Networks to Seduce Customers

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While some retail brands take advantage of the creativity of their employees, to attract new customers on social networks, they are not the only ones. This is illustrated by the example of the Sève pastry-chocolaterie, whose online sales have been multiplied by 10 in five years of presence on social networks. It is also the strategy chosen by the cheese factory Mons, based in the Loire. - "We have to adapt": chocolate, cheesemaker... they rely o…