US EditionHilton Launches Select by Hilton, Signs Boutique Chain Yotel as First Partner
Yotel retains independent management while gaining access to Hilton's loyalty program and booking channels, enhancing reach across 23 hotels in 10 countries, Hilton said.
- On March 19, Hilton unveiled Select by Hilton and named Yotel its first partner.
- To connect established brands to Hilton Honors and Hilton’s platforms, Phil Andreopoulos, Yotel CEO, said, 'Hilton brings unmatched global distribution and loyalty scale to our brand and business.'
- Yotel will continue to independently manage and license its brand at 23 hotels across 10 countries and operates three brands: Yotel, Yotelpad and Yotelair.
- Travelers can book Yotel through Hilton's website and mobile app in coming months and earn or redeem Hilton Honors points; the first hotels will be bookable later in 2026.
- The chain is known for compact, tech-forward rooms starting at 86 square feet and has city-center locations in New York, Boston, San Francisco, London, Amsterdam, and Tokyo.
17 Articles
17 Articles
What's Next for Hilton? A Yotel Partnership, For Starters.
Like many industries, hospitality firms are often looking to expand. How they do that, though, can vary dramatically from company to company. In some cases, it involves acquisitions; in others, it makes use of strategic partnerships and shifts outside of their comfort zone. Sometimes, it takes the form of Airbnb beefing up its hotel presence; in others, it means opening properties that break from what a company has previously offered. And it doe…
MCLEAN (Virginia) y LONDRES--(BUSINESS WIRE)--mar. 19, 2026-
MCLEAN, Virginia & LONDRES--(BUSINESS WIRE)--mar 19, 2026-
Yotel will join Hilton’s new Select by Hilton brand
Hilton loyalists will soon have a brand-new way to earn and redeem Hilton Honors points.On March 19, Hilton unveiled a partnership with Yotel as its first Select by Hilton brand. Yotel is known for its innovative smart-room design, including clever tech-enabled features, in affordable spaces often less than 100 square feet.The partnership will mean travelers can book Yotel stays directly through Hilton's website or mobile app "in coming months."…
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