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XTB Rolls Out What It Calls Its Biggest Ad Campaign
XTB announced on Friday what it called the largest advertising campaign in its history, putting former heavyweight boxing champion Tyson Fury alongside Zlatan Ibrahimović. The same day, its stock price fell 5.4% in Warsaw as a revenue warning from IG Group dragged listed brokers lower.XTB spent PLN 435.5 million (about $112 million) on marketing in the first half of 2026, 64.7% more than a year earlier, and signed shirt deals with Olympique Lyon…
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XTB Rolls Out What It Calls Its Biggest Ad Campaign
XTB announced on Friday what it called the largest advertising campaign in its history, putting former heavyweight boxing champion Tyson Fury alongside Zlatan Ibrahimović. The same day, its stock price fell 5.4% in Warsaw as a revenue warning from IG Group dragged listed brokers lower.XTB spent PLN 435.5 million (about $112 million) on marketing in the first half of 2026, 64.7% more than a year earlier, and signed shirt deals with Olympique Lyon…
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