Xiaomi Announces Mijia Brand Expansion in Europe at IFA 2026
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Xiaomi officially expands its Mijia brand in Europe, presenting at IFA 2026 over 380 products and announcing large home appliances integrated into its smart home ecosystem.
Xiaomi took advantage of his first major presence at the Berlin IFA to display a much wider ambition than the smartphone. On a space of more than 3,300 m2, the manufacturer presented more than 380 products and formalized the arrival of Mijia in Europe, while confirming that its electric cars remain planned on the continent [...] L的article IFA 2026: Xiaomi launches Mijia in Europe and prepares the arrival of its cars for 2027 appeared first on Bl…
Xiaomi confirmed at the IFA fair the great expansion of its smart home products, known under the Mijia brand, into the European market. The expansion is a significant reinforcement of the vision that living spaces, smart personal devices and cars should be combined into one functional unit in the future.
The group plans to invest more than 24 billion euros in research and development globally between 2026 and 2030. Xiaomi is entering a new phase of its international growth, expanding its business beyond smartphones and investing in a unified ecosystem that connects personal devices, smart home and mobility. Artificial intelligence, operating systems, semiconductors, smart vehicles and robotics are at the core of this strategy, which the company …
As early as the beginning of next year, Xiaomi cars will make their appearance on European soil, with Germany being the first country to welcome them. The Chinese company Xiaomi made a surprising statement at the largest technology and consumer electronics exhibition (IFA) in Europe, revealing that from 2027 its car division will make its entry into the old continent. To achieve this, the collaboration with eight large groups of representatives …
With lap records at the Nürburgring and strong sales figures in China, Xiaomi is preparing the market entry of its electric cars in Europe.
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