World Rugby, IMG Sign Media Rights Deal

World Rugby and IMG Agree Strategic Partnership to Accelerate U.S. Growth - Ministry of Sport

World Rugby and global sports marketing powerhouse IMG have entered into a long-term media rights partnership aimed at accelerating the sport’s global expansion, with a primary focus on the United States. The agreement arrives as it prepares for the landmark Men’s and Women’s Rugby World Cups in 2031 and 2033, respectively. The collaboration marks a fundamental shift in the 30-year relationship between the two entities. Under the new terms, IMG …

World Rugby, IMG sign media rights deal

World Rugby and sports marketing agency IMG have agreed to a long-term media rights partnership designed to further accelerate rugby’s growth in the US and globally ahead of the Men’s and Women’s Rugby World Cups in 2031 and 2033. Under the agreement, IMG will help World Rugby shape a media and market strategy designed to […]

World Rugby taps IMG to lead media rights strategy

IMG will advise on US and global media rights, distribution, and content, alongside US initiatives.