World Fresh will market two new cherries created at Summerland facility
World Fresh will sell the new dark, sweet varieties as part of a five-variety rollout from Agriculture and Agri-Food Canada’s Summerland breeding program.
- World Fresh Exports Inc is introducing two new dark, sweet cherry varieties, Sansia and Safirah, to global markets. Developed in Summerland, the cherries are part of a five-variety rollout by the Lake Country firm.
- These new varieties continue a breeding tradition initiated in Summerland in 1968 with the Stella cherry. Today, around 80 per cent of cherries around the world have some heritage linked to Summerland, said Nick Ibuki, business development manager at Summerland Varieties Corp.
- The Sansia series consists of two mid-season varieties, while the Safirah offers two late-season versions. These new cherries are larger, firmer, and longer-lasting than earlier varieties, harvesting around the same time as the Bing cherry.
- Sarah Bistritz, World Fresh global sales and operations manager, said these cherries "represent the very best of Canadian breeding and production." The company is authorized to market five varieties, with one remaining unnamed.
- The rollout is managed by Summerland Varieties Corp., which holds the long-time global master license for the program's innovations. Development occurred through the sweet cherry breeding program at Agri-Food Canada.
17 Articles
17 Articles
New cherry varieties developed in Summerland - Creston Valley Advance
Two new cherry varieties, developed in Summerland, will be introduced to global markets. The Sansia and Safirah cherries, developed by Agriculture and Agri-Food Canada’s sweet cherry breeding program, will be launched by World Fresh Exports Inc. “This is an incredibly exciting moment for us,” said Sarah Bistritz, global sales and operations manager for World Fresh. “These cherries represent the very best of Canadian breeding and production,, and…
New cherry varieties developed in Summerland - Fort St. James Caledonia Courier
Two new cherry varieties, developed in Summerland, will be introduced to global markets. The Sansia and Safirah cherries, developed by Agriculture and Agri-Food Canada’s sweet cherry breeding program, will be launched by World Fresh Exports Inc. “This is an incredibly exciting moment for us,” said Sarah Bistritz, global sales and operations manager for World Fresh. “These cherries represent the very best of Canadian breeding and production,, and…
New cherry varieties developed in Summerland - Grand Forks Gazette
Two new cherry varieties, developed in Summerland, will be introduced to global markets. The Sansia and Safirah cherries, developed by Agriculture and Agri-Food Canada’s sweet cherry breeding program, will be launched by World Fresh Exports Inc. “This is an incredibly exciting moment for us,” said Sarah Bistritz, global sales and operations manager for World Fresh. “These cherries represent the very best of Canadian breeding and production,, and…
New cherry varieties developed in Summerland - Vanderhoof Omineca Express
Two new cherry varieties, developed in Summerland, will be introduced to global markets. The Sansia and Safirah cherries, developed by Agriculture and Agri-Food Canada’s sweet cherry breeding program, will be launched by World Fresh Exports Inc. “This is an incredibly exciting moment for us,” said Sarah Bistritz, global sales and operations manager for World Fresh. “These cherries represent the very best of Canadian breeding and production,, and…
New cherry varieties developed in Summerland - Northern Sentinel
Two new cherry varieties, developed in Summerland, will be introduced to global markets. The Sansia and Safirah cherries, developed by Agriculture and Agri-Food Canada’s sweet cherry breeding program, will be launched by World Fresh Exports Inc. “This is an incredibly exciting moment for us,” said Sarah Bistritz, global sales and operations manager for World Fresh. “These cherries represent the very best of Canadian breeding and production,, and…
World Fresh will market two new cherries created at Summerland facility
The Okanagan is set to introduce to the world two new kinds of cherries. The sweet cherry breeding program at Summerland’s Agriculture and Agri-Food Canada has developed Sansia and Safirah cherries.
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