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Workers in Kenya Review Meta Smart Glasses Users' Intimate Footage

Meta’s Ray-Ban smart glasses send footage including intimate and sensitive videos to human annotators in Kenya, raising questions about data privacy and transparency under GDPR.

  • Last week, Svenska Dagbladet and Göteborgs‑Posten reported that video from Meta's Ray‑Ban AI glasses is routed to human data annotators in Nairobi, Kenya for review.
  • Because Meta's models depend on human annotation, users who enable Meta AI agree to terms allowing human reviewers to access footage, though Terms of service and Privacy Policy remain vague on details.
  • Workers in Nairobi described seeing clips of bathroom visits, undressing, sex, and bank cards, feeling pressured to annotate or lose their jobs.
  • Meta told reporters that, despite GDPR rules, it referred questions to its Meta AI Terms of Service and Privacy Policy after delayed replies, with Ray‑Ban AI glasses sales reaching over two million in recent years.
  • Once data enter training systems, users lose control over their data, data protection lawyer Kleanthi Sardeli warned, while wearable AI raises offshore moderation and labour concerns in data labeling processes.
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Svenska Dagbladet broke the news in Stockholm, Sweden on Friday, February 27, 2026.
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