The EU directive on packaging is not practical, it is not feasible for small and medium-sized enterprises, and it is sometimes extremely costly. This criticises the WKÖ and calls for changes. AUSTRIA. Since 12 August 2026 the new EU packaging regulation (PPWR) applies. Brussels wants to reduce the amount of packaging waste. For the companies, however, the specifications are expensive, non-practical and sometimes impossible to implement, accordin…