With tough times for farms, agtech adoption is no easy task. But at a new UNL conference in Gothenburg, startups and farmers see potential

With tough times for farms, agtech adoption is no easy task. But at a new UNL conference in Gothenburg, startups and farmers see potential

Roric Paulman took stock of the 100 or so people sitting in front of him and held out his arm. The owner of Paulman Farms — one of just two “smart farms” in Nebraska outfitted to test new agriculture technology innovations — Paulman honed in on the biggest challenge for agtech: adoption. “This is my arm. This is where y’all reside — right out here,” Paulman said. “That’s where the trust factor is. It isn’t that (farmers) distrust anyone. It’s, ‘…