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With He-Man, Designer Roger Sweet Created a New Ideal of Masculinity.

Summary by NRC Handelsblad
He was the result of a costly blunder by toy manufacturer Mattel. The muscular doll He-Man was macho, superhero, and gay icon all at once. His creator, Roger Sweet, passed away this week.

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With He-Man, Designer Roger Sweet Created a New Ideal of Masculinity.

He was the result of a costly blunder by toy manufacturer Mattel. The muscular doll He-Man was macho, superhero, and gay icon all at once. His creator, Roger Sweet, passed away this week.

·Netherlands (Kingdom of the)
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NRC Handelsblad broke the news in Netherlands (Kingdom of the) on Friday, May 1, 2026.
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