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With Coke Polar Bear: Pepsi Provokes Coca-Cola with Cheeky Super Bowl Commercial
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In the Coke War Pepsi provokes Coca-Cola with a cheeky commercial at the Super Bowl. The Coca-Cola polar bear makes a surprising decision.
Brands take advantage of the trend of Pepsi’s polar bear spot to promote their products. Picture by Bigstock Pepsi was placed at the center of the conversation thanks to the advertising spot he launched stealing an iconic character from his competition. The action did not stay on the screen, but triggered a wave of reinterpretations on social networks, where different brands and even organizations took the concept of “choice” as a creative excus…
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