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Wine brands chase Gen Z with playful tie-ins to Shark Week, NASCAR and more
Wineries are dropping pretension and using social media, pop-culture tie-ins and $8 to $20 bottles to reach younger drinkers.
Summary by Associated Press News
4 Articles
4 Articles
Associated Press News+3 Reposted by 3 other sources
Wine brands chase Gen Z with playful tie-ins to Shark Week, NASCAR and more
Wine marketers are shaking things up to attract younger drinkers. They’re ditching the traditional, stuffy image and embracing a more playful approach.
·New York, United States
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Total News Sources4
Leaning Left4Leaning Right0Center0Last UpdatedBias Distribution100% Left
Bias Distribution
- 100% of the sources lean Left
100% Left
L 100%
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