Williot, the ‘British’ Men’s Fashion Company, Conquering Latin America

El Pais

Lean Left

Factuality

Ownership

It all began with a dog named Williot. In 2007 the grandfather and patriarch of the Antón family died, linked for more than six decades, first, to the textile business with several shops in the province of Alicante, and then, to the manufacture of shoes for luxury international firms from the factory that they built in Elche, his hometown. His sons, Luis and José Antonio Antón, two very enterprising brothers, one with vision for the business and…