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Williams’ New Identity Heading Into 2026
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Williams Racing has revealed its radical change ahead of the 2026 Formula 1 season, with a new logo and name. Keeping the prestigious name, the Grove-based team will be called ‘Atlassian Williams Racing’ from January 2026 after deciding to present a new and refreshed identity in the new era of Formula 1. The sole aim is to return to its glory days when it was winning titles. They have changed their logo to a ‘forward W’, which was first introduc…
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