Will Lunar New Year Mark Start of China’s Luxury Comeback?

Will Lunar New Year Mark Start of China’s Luxury Comeback?

The luxury market is saddling up for the Year of the Fire Horse, hoping that diamond-encrusted horse merch will have Chinese shoppers splurging this Lunar New Year. Luxury sales have been dragged down for years by slow spending in China, where the sector’s biggest spenders have yet to shop like they did before the pandemic.  The Lunar New Year, an extended holiday that people celebrate by traveling and shopping, reflects the Chinese economy’s he…