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'Melania' Documentary, Helmed by Controversial Filmmaker, Arrives Amid National Turmoil

Amazon spent $75 million on the documentary, but it is projected to earn only $1 million to $5 million opening weekend amid low visible ticket sales, analysts say.

  • On Thursday, Melania Trump, First Lady and executive producer, premiered at the Kennedy Center, with only one ticket sold at the Islington branch ahead of its January 30 release.
  • Positioned as a companion to her memoir, the film was licensed by Amazon MGM Studios for $40 million with $35 million spent marketing amid controversy over director Brett Ratner, director.
  • Industry forecasts show CNN's Harry Enten predicted a $1 million to $5 million opening weekend for Melania, which cost $75 million, likely performing worse than Fahrenheit 9/11's $23.9 million debut.
  • A VIP White House preview included Andy Jassy, Tim Cook and Mike Tyson, drawing criticism after it occurred hours following a fatal Minnesota shooting, and the film was pulled from South Africa.
  • Arriving amid protests and sinking approval ratings, the release faces divided industry forecasters and competition from Send Help, Iron Lung, and Shelter as it streams on Prime Video after a brief theatrical run.
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The documentary Melania, which traces the 20 days before her husband's investiture in 2025, has been funded at several million dollars by Amazon.

·Montreal, Canada
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BT broke the news in Denmark on Wednesday, January 28, 2026.
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