'Melania' Documentary, Helmed by Controversial Filmmaker, Arrives Amid National Turmoil
Amazon spent $75 million on the documentary, but it is projected to earn only $1 million to $5 million opening weekend amid low visible ticket sales, analysts say.
- On Thursday, Melania Trump, First Lady and executive producer, premiered at the Kennedy Center, with only one ticket sold at the Islington branch ahead of its January 30 release.
- Positioned as a companion to her memoir, the film was licensed by Amazon MGM Studios for $40 million with $35 million spent marketing amid controversy over director Brett Ratner, director.
- Industry forecasts show CNN's Harry Enten predicted a $1 million to $5 million opening weekend for Melania, which cost $75 million, likely performing worse than Fahrenheit 9/11's $23.9 million debut.
- A VIP White House preview included Andy Jassy, Tim Cook and Mike Tyson, drawing criticism after it occurred hours following a fatal Minnesota shooting, and the film was pulled from South Africa.
- Arriving amid protests and sinking approval ratings, the release faces divided industry forecasters and competition from Send Help, Iron Lung, and Shelter as it streams on Prime Video after a brief theatrical run.
27 Articles
27 Articles
The documentary Melania, which traces the 20 days before her husband's investiture in 2025, has been funded at several million dollars by Amazon.
‘Melania’ is billed as a documentary. Experts say it’s a $75 million PR project
The story behind the new documentary “Melania,” chronicling First Lady Melania Trump’s life in the 20 days before her husband returned to office last year, has some people questioning the real motives behind the film. And as it opens on 1,500 screens nationwide Friday, the movie is facing some tough box office projections. Experts who spoke to Straight Arrow News said Trump had an unusual degree of editorial control over the documentary, for whi…
Melania Trump says adult son Barron needs ‘nonstop’ support
Melania Trump says her adult son Barron, who turns 20 in March, still requires full-time motherly love. The first lady made the comment while promoting her new documentary, “Melania,” which features her in the weeks leading up to her husband’s second inauguration last year. “You need to be there for a child nonstop, especially when they need you, especially at that age that Barron is,” Melania said in a Thursday morning interview on Fox Business…
Will the ‘Melania’ documentary be an opening weekend flop?
The “Melania” documentary purchased by Amazon for $40 million is on track to recover as little as $1 million on its opening weekend, according to at least one projection. But optimists say the movie following Melania Trump in the weeks leading up to her husband’s second inauguration will do a little better than that when it opens around the world on Friday. According to Puck, the National Research Group expects “Melania” to gross $5 million in N…
'Not a single ticket sold,' Melania Trump's documentary is already a laughing stock online
Amazon may have spent an outlandish amount of money on Melania, the documentary about first lady Melania Trump, but that hasn’t stopped the film from receiving harsh criticism both from industry insiders and the general public, who haven’t stopped laughing at the film that is predicted to be a history-making flop.Amazon paid $40 million for the rights to Melania and spent another $35 million on marketing, including a coveted commercial spot in t…
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