Why Une Femme CEO Jen Pelka Says The Best Things Happen Outside Your Comfort Zone

Why Une Femme CEO Jen Pelka Says The Best Things Happen Outside Your Comfort Zone

When Jen Pelka was running The Riddler, her two New York- and San Francisco-based champagne bars, she didn’t initially have designs on launching a wine brand of her own.“We had hundreds of champagnes available by the bottle, and a lot of our guests would be like, ‘I don’t know how to pronounce this,’ or, ‘I don’t know, it’s just like a big champagne list to look through,’” she says. “We started featuring women-made wines, and they would outperfo…