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Why the Red Sox ‘Heated Rivalry’ Night is gayer than Pride Night
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Why the Red Sox ‘Heated Rivalry’ Night is gayer than Pride Night
Forget Pride Night. The Boston Red Sox just scheduled something gayer, and it took me a few days to begin to appreciate what they did. That’s because, after 30 years in corporate public relations inside countless marketing departments, I’ve grown weary and cynical about what I consider gratuitous marketing schemes. So when the Red Sox announced that on Aug. 31, Fenway Park is hosting a “Heated Rivalry” Night, I immediately became skeptical. On t…
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