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Why the AFL brought in a top political pollster to warn clubs about their future

Kos Samaras warned club chiefs that one in three Australians were born overseas and Gen Z fans are competing with soccer and global sports.

Comparisons were made between the forces that have shaped Australian politics, and the demographic challenges facing the AFL and the 18 clubs.

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Bias Distribution

  • 67% of the sources lean Left
67% Left

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Sydney Morning Herald broke the news in North Sydney, Australia on Monday, June 22, 2026.
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