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Why so many DTC brands M&A fail? DigitalFoodLab's acquisition framework
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Why so many DTC brands M&A fail? DigitalFoodLab's acquisition framework
While we mostly focus on long-term trends and technologies, another part of the AgriFoodTech ecosystem has a much more immediate and disruptive impact: brands. Unlike most of the innovation ecosystem, where funding is declining due to the combined absence of profitable growth and exits, DTC brands are thriving. That’s even more remarkable, as incumbent leaders are faced with increasing pressures from consumers, private label, and their own inves…
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