When Labour MP Jess Asato first saw the fake images of herself circulating online, the experience was both unsettling and violating. The hyper-realistic deepfakes, created without her consent using xAI’s Grok platform, looked unmistakably like her – a digital theft of her identity. Now, she’s fighting back with a groundbreaking legal case that could reshape how artificial intelligence (AI) companies handle personal data and privacy in the UK. “I…
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