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Why One Day Cricket Still Pays the Bills - But for How Long? - IND Vs SA T20
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Why One Day Cricket Still Pays the Bills - But for How Long? - IND Vs SA T20
Rohit Sharma & Virat Kohli. Image: BCCI From a broadcaster’s standpoint, cricket formats are not cultural artefacts; they are monetisation engines. Tests, ODIs and T20s each deliver revenue very differently, shaped by pricing power, inventory volume, advertiser demand and, increasingly, risk. And while One Day Internationals currently remain the most lucrative format on television, early signs suggest that advantage is beginning to erode. Test c…
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