Water.org and Founding Partners Launch Get Blue™ to Bring Water Home™ Through Everyday Actions
The campaign ties purchases and streams to Water.org’s WaterCredit loans, with one $5 contribution funding clean water for one person, the nonprofit said.
- Water.org, co-founded by Matt Damon and Gary White, launched Get Blue on Monday in partnership with Gap Inc., Starbucks, Amazon, and Ecolab to fund safe water access globally.
- More than two billion people—roughly one in four globally—lack safe water access, a crisis Damon notes has grown harder to address over two decades of advocacy work.
- Consumers support the cause through Gap purchases , Starbucks' new blue spirulina drinks , and Amazon Music streams , with Water.org stating $5 provides one person safe water access.
- Ecolab pledged $1 million through its foundation—$500,000 immediately, remainder contingent on helping customers save 255 billion gallons this year. Ripple also joined, deploying its RLUSD stablecoin to accelerate fund transfers.
- Aiming to reach 200 million people by 2030, Water.org leverages commercial partnerships to scale beyond traditional charity, though the campaign enters a landscape where partner brands face scrutiny over their own water consumption.
16 Articles
16 Articles
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Matt Damon teamed up with Water.org and companies like Starbucks, Gap and Amazon to donate portions of their profit to the organization.
Matt Damon Will Do Whatever It Takes to Focus Attention on the Global Water Crisis. That Includes Rapping
The Odyssey star jumps in the booth with Hit-Boy to promote Get Blue, a new initiative that helps fund market-driven water solutions in the developing world.
Water.org Launches Get Blue Initiative to Expand Global Access to Safe Water
H2O Global News Water.org Launches Get Blue Initiative to Expand Global Access to Safe Water Water.org Get Blue initiative has been launched as a new global campaign designed to help increase funding for safe water access projects through partnerships with major brands including Gap, Starbucks, Amazon and Ecolab. The programme, launched by Water.org, aims to encourage consumer participation through product purchases, donations and digital engage…
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