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Why Lyft CEO David Risher still drives customers once a month

David Risher drives monthly to understand driver challenges and shaped policies like fixed prices and a 70% earnings guarantee that improved driver preference by 19 points.

Summary by Fortune
Also: All the news and watercooler chat from Fortune.

2 Articles

EntrepreneurEntrepreneur
Lean Right

Lyft's CEO Drives for the Company Incognito Every 6 Weeks. Here's Why.

There are two million Lyft rides taken every day. Sometimes, CEO David Risher is behind the wheel.

·San Francisco, United States
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FortuneFortune
Center

Why Lyft CEO David Risher still drives customers once a month

Also: All the news and watercooler chat from Fortune.

·New York, United States
Read Full Article
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Fortune broke the news in New York, United States on Tuesday, September 30, 2025.
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