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Why It's Rum And Coke, Not Rum And Pepsi

Summary by Tasting Table
After sugar shortages after WWI and some strategic business moves, Coca-Cola bolstered itself as the ideal mixer for rum with its flavor and cultural relevance.
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Tasting TableTasting Table

Why It's Rum And Coke, Not Rum And Pepsi

After sugar shortages after WWI and some strategic business moves, Coca-Cola bolstered itself as the ideal mixer for rum with its flavor and cultural relevance.

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Tasting Table broke the news in on Sunday, February 1, 2026.
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