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Why grocery is becoming the next test case for agentic AI

Summary by Inside FMCG

When Woolworths unveiled its latest AI integration, branded internally as Olive, the announcement was framed as a convenience upgrade. But the shift is more structural than cosmetic. Olive does not simply recommend products; however assembles a shopping basket before a customer actively browses, drawing on up to two years of purchase history, seasonal behaviour and contextual data. In doing so, Woolworths is formalising what grocery shopping h…

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2 Articles

2 Articles

insideretail.com.au

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Inside FMCG

Why grocery is becoming the next test case for agentic AI

Inside Woolworths’ push to automate the weekly shop.

2 days ago

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insideretail.com.au broke the news in 2 days ago on Monday, February 2, 2026.

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