Why Do People Crave Ultraprocessed Foods So Much?

Why Do People Crave Ultraprocessed Foods So Much?

By U. Michigan Ultraprocessed foods are heavily changed from their original form and made mostly in factories rather than kitchens. Instead of simple ingredients you might recognize—like flour, eggs, or milk—these foods often contain long lists of additives, preservatives, artificial flavors, and chemicals designed to improve taste, texture, and shelf life. Ashley Gearhardt, a University of Michigan professor of psychology, studies how addictive…