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Why Attorneys Are Hard to Find in AI Search And What They Can Do About It
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Why Attorneys Are Hard to Find in AI Search And What They Can Do About It
Jorge Argota By Jorge Argota When someone asks ChatGPT, Perplexity, or another AI tool to recommend a personal injury lawyer, the response often favors firms with the strongest online footprint; not necessarily the most established local option. This isn’t the same as traditional search. A firm can perform well on Google and still be overlooked in AI answers, because AI systems evaluate entities (the firm and attorneys) and choose recommendation…
·Clinton, United States
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