Why Are Global Hotel Giants Scrambling for African Market Share?

Why Are Global Hotel Giants Scrambling for African Market Share?

In the past year, major international hotel brands have announced ambitious plans across Africa, making them increasingly difficult to ignore as they unfold almost simultaneously. Marriott International, a U.S.-based hospitality giant with a global portfolio across luxury and mid‑range brands, revealed plans to add more than 50 new properties and over 9,000 rooms across Africa by the end of 2027, expanding into at least five new markets, includi…