Midterm ad Spending Overtakes the 2024 Presidential Race

Media Buying Briefing: With so much at stake, midterm election spending is insane

With a record $11.6 billion expected to be spent once all votes are cast and counted, this midterm election season is like none ever experienced before.

Midterm ad spending overtakes the 2024 presidential race

Midterm ad spending will reach $11.6bn, above the 2024 presidential cycle, with $2.6bn of it going to CTV and political podcast spend already up 42% in a year.

Who's spending big, and where, in the midterms

Who's spending big, and where, in most expensive election cycle ever

Streaming Platforms Surge as Political Ad Spending Hits $2.6 Billion

Quick Summary: Streaming Platforms Surge as Political Ad Spending Hits $2.6 Billion Political ad spending for the 2026 midterms is projected to hit $11.6 billion — this would surpass the $8.9 billion spent in 2022. The White House has allocated $20 million for a campaign promoting Trump’s record — critics label this as an ‘abuse […]