Although the profession's standards are defined through guidelines and rules, their real value is shaped by the practices, decisions and day-to-day processes that determine how the industry operates. Pitch processes, client relations, communication of sustainability, science and socially sensitive topics are all areas where a clearer attitude, greater responsibility and consistency are expected. These are the questions that will be dealt with at…
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.
Although the profession's standards are defined through guidelines and rules, their real value is shaped by the practices, decisions and day-to-day processes that determine how the industry operates. Pitch processes, client relations, communication of sustainability, science and socially sensitive topics are all areas where a clearer attitude, greater responsibility and consistency are expected. These are the questions that will be dealt with at…