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Who Is Yvon Chouinard, the Rebel Millionaire Who Founded Patagonia and Said to the Customers: "Do Not Buy My Jackets"

Summary by Corriere Della Sera
Passionate climber, reluctant capitalist, founder of the brand loved by those who make outdoors: Yvon Chouinard has given up his company for the sake of nature. Today his life, between radical choices and contradictions, is a book

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Corriere Della SeraCorriere Della Sera
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Who Is Yvon Chouinard, the Rebel Millionaire Who Founded Patagonia and Said to the Customers: "Do Not Buy My Jackets"

Passionate climber, reluctant capitalist, founder of the brand loved by those who make outdoors: Yvon Chouinard has given up his company for the sake of nature. Today his life, between radical choices and contradictions, is a book

·Italy
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Corriere Della Sera broke the news in Italy on Saturday, September 27, 2025.
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