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Who Is Mengniu? a Dairy Company that Started in Inner Mongolia and Ended up Leading the World Dairy Map
Summary by Bichos De Campo
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1 Articles
To understand Mengniu we have to travel to the north of China, to Hohhot, the capital of Inner Mongolia, a region of cold steppes, huge tambos and a dairy tradition that comes from centuries. There, in 1999, a group of entrepreneurs who came from working in Yili (the other great Chinese dairy), decided to open their own way and founded a small UHT milk company. Those pioneers did not have a monumental industrial plan or state support: it was a p…
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