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Where to place QR Codes for maximum engagement

Uniqode's latest research shows small placement shifts can turn ordinary surfaces into higher-scan touchpoints, describing effective QR Code placement across travel-sector players like airlines, hotels, and airports.
By matching placements to where people pause, Uniqode found effective placement aligns with movement, visibility, timing, and reachability to engage travellers and brands.
At specific travel touchpoints, Uniqode found QR Codes placed at eye level near waiting spots like airports' check-in counters, gates, lounges, and hotels' desks and lobbies perform better, exemplified by a hotel lobby case with two codes for a 10% breakfast discount.
As a result of better placement, travellers scan QR codes more often, supporting app downloads, seat upgrades, purchases and feedback by removing friction and enabling immediate action.
To optimize placement, brands that test in context and use dynamic QR Codes with scan analytics can update offers and measure performance to sustain engagement.

Insights by Ground AI