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Where ChatGPT already works in online shopping—and where it does not

Summary by TechXplore
ChatGPT was quickly framed as a potential "Google killer" in online shopping. A new study by Frankfurt School of Finance & Management paints a more nuanced picture: For complex purchase decisions, ChatGPT can already be a relevant channel. Across broader e-commerce, however, its actual role remains much smaller than expected.

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TechXplore broke the news on Monday, June 22, 2026.
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