US EditionWhen Ai Becomes a Target Group: Toluna Brings Synthetic Consumers Into Market Research - Now Also Available in Germany
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For decades, advertising slogans, packaging or product ideas have been tested in focus groups or online surveys. But what happens when not only people but also artificial consumers are interviewed? With the HarmonAIze Synthetic Personas, Toluna is now presenting for the first time in Germany an innovation that changes the way brands understand consumers and make decisions.
ToLuna Germany GmbH [Newsroom]Frankfurt (ots) - Advertising slogans, packaging or product ideas have been tested for decades in focus groups or online surveys. But what happens if not only people but also artificial consumers are questioned? With the ... Continue reading here...Original content of: ToLuna Germany GmbH, transmitted by news aktuell
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