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What Toto Can Teach You About the Long Tail of a Catalogue
Summary by That Eric Alper
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What Toto Can Teach You About the Long Tail of a Catalogue
A 14-year-old with a Twitter account did more for Toto’s career in 2017 than most record label marketing budgets manage in a decade. “Africa” hit number one on the Billboard Hot 100 back in 1983, Toto’s only chart-topper ever, and by most measures that should have been the peak. For decades, it mostly was. Then […] The post What Toto Can Teach You About the Long Tail of a Catalogue appeared first on That Eric Alper.
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