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What TikTok's algorithm update means for B2B brand safety
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What TikTok's algorithm update means for B2B brand safety
TikTok's US ownership deal closed in January 2026, bringing an Oracle-led algorithm retraining and tighter AI disclosure rules with it. For B2B brands running influencer campaigns on the platform, this is not a reason to pause, but it is a reason to update your compliance checklist and hold your performance benchmarks a little more loosely until the dust settles.Table of contentsJump to each section:The TikTok algorithm update and ownership chan…
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