6 Articles
6 Articles
Details of the social phenomenon that jumped from video games to the squares and goes viral more and more in the networks. How Generation Z turned composure, attitude and charisma into a digital score that today defines the style in networks and sets the rules of recognition in the real world. The differences with the old urban tribes. What is behind “pharmear aura”, the tendency that haunts the younger ones and challenges psychology between the…
The social networks were revolutionized by a new trend on the Internet. The already famous battles of "farmear aura" invaded TikTok and the streets of Santiago. And it is that the term already gained enormous popularity among users of the Z generation (born approximately between 1997 and 2010) and the Alpha generation (born approximately between 2010 and 2025). But, what is "farmear aura"? Surely, if you were born before 2000, you have had a har…
Although the term "farmear" (to farm) is not recognized by the Dictionary of the Spanish Language of the Royal Spanish Academy, the word originates from the world of video games. "Farming" describes the action of accumulating resources, experience, or items that allow one to progress within a game. The term has entered everyday life and acquired a much more humorous meaning. RELATED: Latin America: "Aura battles" jump from social media to Latin …
For anyone over the age of 30, looking today at TikTok's comment section, Instagram or X may feel like trying to decipher a foreign language without a translator by hand. What at first glance seems like a random sequence of meaningless words or jokes, in fact, is a linguistic and social ecosystem perfectly encoded by Generation Z, a group that accounts for more than 30% of the world's population, according to studies by Bloomberg and Kearney, ba…
MEXICO CITY.- Beyond linguistic fashion, “pharmear aura” reflects a transformation in the way young people build identity: every gesture can become content, every moment in an opportunity to generate social buzz and every reaction from the public in a kind of digital status marker. There are words that are born to describe a behavior and end up becoming a mirror of a generation. “Farm aura” is one of them. The term, which today appears in TikTok…
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