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What Organic Wine Buyers Really Want in 2026
Summary by Terre De Vins
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1 Articles
In a market for wine under stress, caught in a stride between inflation, reduced consumption and ambient morosity, organic wine no longer has the privilege of being "the right pupil" by default. It must convince, reassure, give envy. Starting from the study conducted by the ObSoCo and the testimonies gathered at Millesime Bio, investigation into what triggers, or not, the act of buying, from the curious consumer to the sommelier buyer. In the al…
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