Amazon Holds 63% of German Online Retail
9 Articles
9 Articles
Amazon is the market leader in online retail in Germany. An investigation shows why so many people are shopping there. However, the competition has recently intensified.
Amazon holds 63% of German online retail
Including its marketplace, Amazon has a 63 percent share of Germany’s online retail market. Almost all German online shoppers buy from Amazon, which also has a major impact on physical retail. The company directly or indirectly influences 41 percent of German spending in the product categories studied. This emerges from…
For many people who shop online, Amazon is the first point of contact. The company has been the number one online retailer in Germany for years. How can this be explained and how big is the competition?
For many people shopping online, Amazon is the first point of contact.
Amazon is the market leader in online retail in Germany. An investigation shows why so many people are shopping there. However, the competition has recently intensified.
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