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What Local Advertisers Rarely Check: Whether Their Ads Ran at All
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What Local Advertisers Rarely Check: Whether Their Ads Ran at All
Photo from Unsplash.com A pizzeria owner in Getty Square sets a $400 monthly budget on a geo-targeted campaign, picks three ZIP codes, and moves on to running the kitchen. Six weeks later the invoice arrives, the click count looks reasonable, and nobody ever opens a browser to confirm the banner actually appeared on a resident’s […]
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