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"What if Liverpool Loses Its Red?", the New Reds Campaign
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Curtis Jones, Alexander Isak and Liverpool players Sam Kerr and Beata Olsson are launching a beautiful awareness campaign against the disappearance of coral reefs due to global warming and pollution. Axa, the French insurance company that has sponsored the Reds since 2018, has partnered with Tara Ocean Foundation, a French organization dedicated to oceans and especially corals. Reds for Red is the name of the short film directed by Axa. While th…
In Liverpool, red is everywhere. In the stands, in the songs, in the very identity of the club. Impossible to imagine Liverpool FC without its iconic color. But in the oceans, when red disappears, life [...]
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