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What Bundesliga’s Captain tells us about AI-powered CX
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What Bundesliga’s Captain tells us about AI-powered CX
The Bundesliga has long talked about turning “data into devotion,” and now it has an agentic AI companion in its official app that lets fans chat in natural language, access live stats and historical context, and view personalized video highlights—all without leaving the app. Bundesliga is the premier professional soccer league in Germany. It built its new AI companion, called Captain, on AWS and embedded it in the official league app. For IT pr…
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