We're Writing Too Well.

Globo

Lean Right

Factuality

Ownership

We are living at a time when writing is standardized on digital platforms. Texts are increasingly clear, objective and well structured. Short phrases, of effect. All thought to facilitate reading and making the free text errors. It is not about creativity, but about efficiency. It is not about voice, but about scope and credibility. A type of writing is functional, accessible and replicationable — perfect for the accelerated pace of social netwo…