Weight loss pill to reshape spending habits of millions of people, study finds

How weight loss pills are changing how the country spends

The approval of the first oral pill this month will drive a more powerful shift in consumer habits

Weight loss pill to reshape spending habits of millions of people, study finds

The approval of the first oral pill this month will drive a more powerful shift in consumer habits, PwC found in a study.

New weight-loss pill set to bring huge demand for protein-rich food

A new pill-based weight-loss drug is set to double the number of UK adults on GLP-1 medications, bringing with it a significant change in the food and snacks people buy.

Pill-based GLP-1 medicines set to further reshape consumer spending

GLP-1 is already significantly influencing how millions of people in Britain eat, drink, exercise and shop, according to new research from PwC Strategy&. The impact on Britain’s bodies, baskets and businesses is becoming more apparent - and is poised to accelerate following this month's approval of oral GLP-1 pills for weight loss. PwC's ‘Appetite for Disruption: What GLP-1 Means… This story continues at Pill-based GLP-1 medicines set to further…