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Weight-Loss Drugs Fuel Protein-Rich Whey Craving
StoneX said whey protein concentrate prices have risen almost 90% in a year as dairy firms add capacity and launch higher-protein products.
- On Tuesday, FrieslandCampina announced an investment of more than 90 million euros to accelerate growth in high-value whey proteins, joining global dairy firms expanding capacity.
- Driven by GLP-1 weight-loss drug usage, whey—traditionally pig feed—has become essential for consumers seeking to prevent muscle loss, fueling unprecedented demand across the sector.
- Data from StoneX consultancy shows whey protein concentrate prices surged almost 90% last year to €20,000 a metric ton. Dairy Farmers of America launched MULU cottage cheese with 18 grams of complete protein last month.
- French startup Verley's CEO Stephane Mac Millan called the GLP-1 impact "insane," while Bel Group's North America CEO Peter McGuinness warned, "In this protein race, we've lost deliciousness."
- John Lancaster, head of EMEA dairy and food consulting at StoneX, warned infrastructure cannot keep pace: "There's a shortage of the capacity to turn into what is required by the market at the moment.
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Total News Sources30
Leaning Left1Leaning Right2Center26Last UpdatedBias Distribution90% Center
Bias Distribution
- 90% of the sources are Center
90% Center
C 90%
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